Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
Do The Work – by Steven Pressfield – is short enough to finish in 2 sittings, so relevant that it gets you off your butt immediately. It is practical in a way that it changes the view of how you hold yourself back from starting. And finishing. It is by far...
Seth Godin made an announcement last year that he wouldn’t publish another book through traditional means. Never again! There was much debate online, questions were asked and many speculated that he still will. All speculation was cast aside when he launched The...
This episode of NetwebTV was probably the most debated. The concept of Viral Marketing is seemingly dying out in its most organic form. At least for me it seems it is. The way I thought about it was – someone records a video of some or other mishap and it...
It seems 2010 brought with it a downpour of work and little distractions that just keep me away from writing. But there will be more reading this winter. If you have been here before, you would know I had an interview with Seth Godin about his book Linchpin. (If you...
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