Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
Did you ever start something that was exciting at first, something you thought ‘well this is it’? That something, that project, then started eating away at your time. Or, you just downright avoid it because you’ve inadvertently fed it with expectations that...
What does it mean to be open for business? This is the question the Branson Centre Of Entrepreneurship asked and one of the solutions is to give entrepreneurs stalls, at 3 different venues. You get to hear about it here first and stand a chance to get a free stall in...
[Here’s a Q&A I originally posted on Memeburn] Building a startup on-the-go while you travel the world may seem unlikely. The status quo would have us believe it borders on the impossible. Thing is, Chris Guillebeau has done just that. Oh and he also writes...
Do The Work – by Steven Pressfield – is short enough to finish in 2 sittings, so relevant that it gets you off your butt immediately. It is practical in a way that it changes the view of how you hold yourself back from starting. And finishing. It is by far...
When we think of starting something, we are advised to “stand out” or “be different” but Hugh MacLeod suggests you should avoid crowds, instead of standing out from them. When Hugh MacLeod started his ‘Cartoons Drawn On The Back Of Business Cards’ project, the plan...
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