Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
If you’ve spent a few weeks (months or years) around the block working towards building an idea into a business, you might have also heard many business buzzwords. If not, don’t bother with them. It’s not the buzzword vocabulary that builds startups, it’s the work....
Next to the fear of failure, equally crippling, is the fear of being wrong. Most people, I believe, want to do good with their initiatives. They want to make the world a better place, in one way or another. On Friday I read this blog post about Chris...
Did you ever start something that was exciting at first, something you thought ‘well this is it’? That something, that project, then started eating away at your time. Or, you just downright avoid it because you’ve inadvertently fed it with expectations that...
The Branson Centre is hosting a Google Hangout with Richard Branson on Friday 16 November. Part of it is that you get to ask Richard Branson any question, the five with the most votes, will be answered by Richard Branson himself. Here’s where I need your help, I...
[Here’s a Q&A I originally posted on Memeburn] Building a startup on-the-go while you travel the world may seem unlikely. The status quo would have us believe it borders on the impossible. Thing is, Chris Guillebeau has done just that. Oh and he also writes...
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