NEWS AND CONTENT
My latest news, insights, thoughts and content.
Facebook shares how brands can get some love from shoppers
Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options.
What will shape digital storytelling in South Africa in 2021: #BizTrends2021
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower communities.
Abey Mokgwatsane on the role of leadership in brands and agencies
In this episode of The Lead Creative podcast, we are joined by Abey Mokgwatsane to discuss leadership in brands, agencies and society.
Nkgabiseng Motau on leading a growing advertising agency and the role of collaboration
In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to discuss the role of leadership and collaboration in building a remarkable advertising agency.
Dr. Richard Maponya’s legacy laid the foundation for generations of entrepreneurs
Dr Richard Maponya inspired a generation of entrepreneurs and industry pioneers that are shaping and influencing our world today.
Melissa Attree discusses changes in advertising with the rise of on-demand content and streaming services
In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.
Kojo Baffoe talks about building and harnessing content creation processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts.
Veli Ngubane on how diversity can grow the creative industries across Africa
Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising.
Social media for social impact and adding e-commerce to township businesses
In the best cases, social media has enabled causes to spread and change lives which was among some of conversations I had on Power FM with the ingenious and versatile, Aldrin Sampear.
Josephine ‘Jay’ Sebesho unpacks the importance of authenticity in brand communication
Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast.
The Social Dilemma on Netflix and the social media double-edged sword
Following the release and popularity of The Social Dilemma, social media documentary on Netflix, I had a chat on PowerFM about the double-edged sword that is social media.
Zahira Kharsany on digital trends and social media strategies for brands
Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The Lead Creative podcast to discuss some of her observations on how brands and individuals have been using social media and digital platforms.
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