by Mongezi Mtati | Oct 7, 2020 | Business, Digital Media, Social Media
Following the release and popularity of The Social Dilemma, asocial media documentary on Netflix, I had a chat on PowerFM about the double-edged sword that is social media. On one hand social networks are powerful for spreading a message, as well as connecting us with...
by Mongezi Mtati | Sep 3, 2020 | Business, Digital Media, Social Media, The Lead Creative
In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm. She talks about the importance of interpreting customer data in a useful way, in a...
by Mongezi Mtati | Jan 14, 2019 | Business, Business Development, Digital Media, Digital Media Strategy, Social Media, Social Media Strategy
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing trends, social media and the odd social media crisis tend to trip even...
by Mongezi Mtati | Sep 11, 2017 | Business, Business Development, Entrepreneur, Marketing, small business
The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better. I know that things...
by Mongezi Mtati | Jun 28, 2017 | Business, Digital Media, Digital Media Strategy, Social Media, Social Media Strategy
News of Facebook looking for content partners and talking to studios in Hollywood have been doing the rounds, Talk Radio 702’s Stephen Grootes asked me what the implications are. In my opinion, this is an opportunity for Facebook because people already consume...
by Mongezi Mtati | Jan 19, 2017 | Business, Business Development, Entrepreneur, In The Media, Marketing, small business
With the economy being as it is, more companies cutting budget for communications and the saturated marketplace, how do you further differentiate yourself and support your marketing? This is one of the questions I constantly grapple with and I shared my take in the...
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