The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better. I know that things...
News of Facebook looking for content partners and talking to studios in Hollywood have been doing the rounds, Talk Radio 702’s Stephen Grootes asked me what the implications are. In my opinion, this is an opportunity for Facebook because people already consume...
With the economy being as it is, more companies cutting budget for communications and the saturated marketplace, how do you further differentiate yourself and support your marketing? This is one of the questions I constantly grapple with and I shared my take in the...
After being in a bind and writing about Asics and Tekkie Town, where neither of them took the time to respond after I sent back a pair of running shoes. As it happens in these instances, I wrote about it and ranted a bit here, which was followed by the all-important...
Recent months have seen brands get their fair share of social media criticism, from Uzzi going viral because of xenophobic attacks in Alexandra, the ‘bestie’ post by Appletiser to KFC in Braamfontein, where community managers needed miracles to dowse the...
Since everyone feels the need to offer entrepreneurial advice to startups, anywhere from motivational the odd motivational talk to how you should build, it’s hard to know what to take and what not to. The August 2015 issue of Entrepreneur magazine has a piece...
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