Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
Did you ever start something that was exciting at first, something you thought ‘well this is it’? That something, that project, then started eating away at your time. Or, you just downright avoid it because you’ve inadvertently fed it with expectations that...
Being an influential entrepreneur has been a target of mine for a while. When you are an influencer; people listen to what you have to say, act on it and that changes your company’s profitably. What makes you influential? What makes 4000 people retweet your...
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