WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative industries, aptly called The Lead Creative. This podcast is part of a platform that aims to showcase Africa’s top...
Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better. I know that things...
Following an interview on Entrepreneur Magazine, I got a surprise call from KayaFm about a chat with Stevie B. When we do the work we love, we rarely document the process and this interview was one of those wake up calls for me. Stevie B asked questions about building...
Did you ever start something that was exciting at first, something you thought ‘well this is it’? That something, that project, then started eating away at your time. Or, you just downright avoid it because you’ve inadvertently fed it with expectations that...
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