by Mongezi Mtati | Jan 17, 2011 | 100 list, Authors, Business Development, Entrepreneur, Ideas, Reads, small business, Word of mouth
Business plans are never a true reflection of what goes on in a startup. Yet banks, funders and potential investors still insist on them. My mentor told me something very interesting recently, which also transformed the way I view business since that chat. His words...
by Mongezi Mtati | Oct 12, 2010 | Business, Business Development, Events, Ideas, Marketing, small business, Small Business News, Word of mouth
Whether a customer pays you or not, they have expectations. Do you know what they expect? This past Friday I went to a show in Johannesburg, where DJ Premier was playing. In a nutshell Premier, for me, is one of Hip Hop’s superheroes a ninja. An icon. He wields...
by Mongezi Mtati | Sep 3, 2010 | Authors, Business, Business Development, Entrepreneur, Guest blogger, Ideas, Marketing, Reads, small business, Word of mouth
Do you want to change the world, but struggle to differentiate yourself enough? Organizing a community lets people know whether they belong there or not. Whether it’s for them or not. With the right people, you are able to focus instead of wasting your time and...
by Mongezi Mtati | Aug 25, 2010 | Authors, Business, Business Development, Entrepreneur, Events, Gadgets and Tech stuff, Marketing, NetwebTV, small business, Small Business News, Word of mouth
I recently wrote about the Tech4Africa Conference, which actually turned out to be amazing. More awesome than the conference itself were the organizers, who gave me an all-access blogger pass. Emerging Media and the Tech4Africa team are rockstars. We interviewed some...
by Mongezi Mtati | Aug 24, 2010 | 100 list, Business, Business Development, Entrepreneur, Events, Ideas, Marketing, small business, Word of mouth
It is not often that you get appreciated for the hard work you do. The sleepless nights. The pitches you don’t get called back for. But lucky for you, someone out there is watching. This morning in the mail, I got something that might excite you. At least I thought it...
by Mongezi Mtati | Aug 13, 2010 | Authors, Business Development, Business show, Ideas, Marketing, NetwebTV, Reads, small business, Small Business News
This episode of NetwebTV was probably the most debated. The concept of Viral Marketing is seemingly dying out in its most organic form. At least for me it seems it is. The way I thought about it was – someone records a video of some or other mishap and it...
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