Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market....
The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better. I know that things...
A little over two and a half years ago I took on the challenge of changing my lifestyle, of getting healthier, fitter and more active – I had no idea that the journey would end up on Destiny Man. The February 2017 issue of the prestigious men’s magazine,...
With the economy being as it is, more companies cutting budget for communications and the saturated marketplace, how do you further differentiate yourself and support your marketing? This is one of the questions I constantly grapple with and I shared my take in the...
After being in a bind and writing about Asics and Tekkie Town, where neither of them took the time to respond after I sent back a pair of running shoes. As it happens in these instances, I wrote about it and ranted a bit here, which was followed by the all-important...
Leading up to a 21km run in – April 2016, after much procrastination, I bought my umpteenth pair of Asics running shoes from Tekkie Town in Boksburg. It was the first time that I bought from Tekkie Town and they turned out to be reasonable in comparison to other Asics...
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