Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will...
In the best cases, social media has enabled causes to spread and change lives which was among some of conversations I had on Power FM with the ingenious and versatile, Aldrin Sampear. I was part of his Thought Council slot alongside Lebo Madiba of PR Powerhouse and...
Following the release and popularity of The Social Dilemma, asocial media documentary on Netflix, I had a chat on PowerFM about the double-edged sword that is social media. On one hand social networks are powerful for spreading a message, as well as connecting us with...
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing trends, social media and the odd social media crisis tend to trip even...
News of Facebook looking for content partners and talking to studios in Hollywood have been doing the rounds, Talk Radio 702’s Stephen Grootes asked me what the implications are. In my opinion, this is an opportunity for Facebook because people already consume...
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