This article was first featured on WordStart. As the ANC presidency campaigns intensify, often marred by scandals, violence at the Eastern Cape Electoral Conference, renewed calls for President Jacob Zuma to step down by some corners of society and opposition parties....
A few weeks ago I had the privilege of chatting with the inspired Arye Kellman about my personal and business journey through social media in South Africa, which brought back many memories. We discussed a few lessons from both a brand marketing and personal branding...
“Social Media is the answer” has become a regular phrase. The popular perception lately is that you should be using Social Media. While I’m all for you exposing yourself using this medium, it doesn’t replace everything else. Here are my 10 reasons why you should NOT...
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing trends, social media and the odd social media crisis tend to trip even...
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