by Mongezi Mtati | Aug 13, 2010 | Authors, Business Development, Business show, Ideas, Marketing, NetwebTV, Reads, small business, Small Business News
This episode of NetwebTV was probably the most debated. The concept of Viral Marketing is seemingly dying out in its most organic form. At least for me it seems it is. The way I thought about it was – someone records a video of some or other mishap and it...
by Mongezi Mtati | May 3, 2010 | Authors, Ideas, NetwebTV, Reads, This month's give-away, Word of mouth
It seems 2010 brought with it a downpour of work and little distractions that just keep me away from writing. But there will be more reading this winter. If you have been here before, you would know I had an interview with Seth Godin about his book Linchpin. (If you...
by Mongezi Mtati | Jan 25, 2010 | Ideas, Marketing, NetwebTV, Reads
“Good enough” – will no longer get you through the door when your most remarkable work is what matters. Seth Godin a marketing guru, international author and well-sought-after speaker wrote yet another thought-provoking book. The difference now is that we were one of...
by Mongezi Mtati | Oct 26, 2009 | Business Development, Ideas, Marketing, Reads
When developing a business model, we often overlook implementing marketing tools to spread our concepts virally. Unleashing the Ideavirus, a book that I think requires a sequel, transformed the view I have of my current business model. While there many concepts...
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