For years, we’ve been told that the key to success on social media is to follow best practices, stay within the lines, and be careful about how much of ourselves we reveal online. But what if the real magic happens when we step outside those lines? What if the...
In the early days of social media, the excitement was palpable. We finally had a way to express ourselves and connect with others who shared our passions and beliefs. Whether you were into gaming, loved cereal for supper, or wanted to save animals, you could find your...
Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options. These unanticipated changes have led to many brand and customer relationships being tested. In a recently released infographic, Facebook shares...
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
In the best cases, social media has enabled causes to spread and change lives which was among some of conversations I had on Power FM with the ingenious and versatile, Aldrin Sampear. I was part of his Thought Council slot alongside Lebo Madiba of PR Powerhouse and...
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