Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
From Donald Trump’s tweets that make the news, to Helen Zille’s jaw dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social media timelines. Election time is the perfect opportunity for political parties, and their leaders, to...
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