by Mongezi Mtati | May 20, 2010 | 100 list, Word of mouth
A while back I wrote about the 100 list and promised you another post about it. After spending sometime thinking of ways to present it in writing, I finally decided that this would be it. One of the things I do a lot of is talk about interesting things to do and...
by Mongezi Mtati | Jan 12, 2010 | Ideas, Marketing, Word of mouth
Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December...
by Mongezi Mtati | Nov 2, 2009 | Business Development, Ideas, Marketing, Word of mouth
When the Wu Tang Clan first released their debut album ‘Enter The Wu Tang (36 Chambers)’ everyone was talking about them. They set out to build a trend with their music, which wasn’t difficult being the only group who had the sound of killer bees and...
by Mongezi Mtati | Oct 26, 2009 | Business Development, Ideas, Marketing, Reads
When developing a business model, we often overlook implementing marketing tools to spread our concepts virally. Unleashing the Ideavirus, a book that I think requires a sequel, transformed the view I have of my current business model. While there many concepts...
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