by Mongezi Mtati | Mar 8, 2010 | Business Development, Events, Ideas, Marketing, Netweb Event, Word of mouth
In July of 2009, I announced the Netweb Event for that month with a video give away sponsored by Missing Link. Little did we know that the prize would go to an amazing project I had been following for a while. One Matchstick, a concept where the founder is trading a...
by Mongezi Mtati | Feb 18, 2010 | Events, Ideas, Marketing, Word of mouth
When Telana called me last week about Ruan a cyclist who aimed to explore South Africa for 60 days. I thought it was an interesting story to follow and bring to you, along with the lessons it would come with. Little did I know that the lessons would start sooner than...
by Mongezi Mtati | Jan 25, 2010 | Ideas, Marketing, NetwebTV, Reads
“Good enough” – will no longer get you through the door when your most remarkable work is what matters. Seth Godin a marketing guru, international author and well-sought-after speaker wrote yet another thought-provoking book. The difference now is that we were one of...
by Mongezi Mtati | Jan 12, 2010 | Ideas, Marketing, Word of mouth
Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December...
by Mongezi Mtati | Nov 2, 2009 | Business Development, Ideas, Marketing, Word of mouth
When the Wu Tang Clan first released their debut album ‘Enter The Wu Tang (36 Chambers)’ everyone was talking about them. They set out to build a trend with their music, which wasn’t difficult being the only group who had the sound of killer bees and...
by Mongezi Mtati | Oct 26, 2009 | Business Development, Ideas, Marketing, Reads
When developing a business model, we often overlook implementing marketing tools to spread our concepts virally. Unleashing the Ideavirus, a book that I think requires a sequel, transformed the view I have of my current business model. While there many concepts...
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