Mongezi Mtati | @Mongezi
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Short Book Review: Poke The Box by Seth Godin

Seth Godin made an announcement last year that he wouldn’t publish another book through traditional means. Never again! There was much debate online, questions were asked and many speculated that he still will.

All speculation was cast aside when he launched The Domino Project, with Poke The Box being his first release. So, I went over to Amazon, ordered a copy, waited 3 weeks. . . . . . And voila! The 84-page little book, with a running man arrived.

Seth Godin cuts through all assumptions and challenges you right from the start. Much like he did in Linchpin, he tempts you out of comfort, he calls you out, he asks you to take a stand. No contents pages, no forewords, no introductions, he just gets right into it.

In all of four sittings, each less than an hour – with coffee breaks – I was done.

“The job isn’t to catch up to the status quo; 
 the job is to invent the status quo.” 

When you read those opening lines, you know it’s you. Or not. If it isn’t, don’t bother reading further. This post is not for you. Check back next time.

Poke The Box – is a book about:

  • Doing!
  • Doing what you love
  • Questioning the status quo
  • Starting things
  • Starting everyday
  • Failing!
  • Failing often
  • Making a connection
  • Finishing what you started
  • Shipping
  • Shipping often
  • Repeat!

In 84 pages, Poke The Box takes you through a journey of changing things. A journey of getting to ‘Yes!’. Of facing fear. Of living without the fear of starting. You realize when you’ve done enough and you need to take your ideas out to market.

Now go!

Go start!

Start new things. Start every day. Ship your ideas. Repeat!

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