NEWS AND CONTENT
My latest news, insights, thoughts and content.
Why Authenticity Trumps Best Practices in Building Social Media and Digital Communities
For years, we’ve been told that the key to success on social media is to follow best practices, stay within the lines, and be careful about how much...
We’re all weird, it’s beautiful and we can learn from it
In the early days of social media, the excitement was palpable. We finally had a way to express ourselves and connect with others who shared our...
Your creative genius makes us believe we can, keep putting it out there
Your creative work matters, while it’s difficult to yourself out there, it makes the world a better place.
Facebook shares how brands can get some love from shoppers
Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options.
What will shape digital storytelling in South Africa in 2021: #BizTrends2021
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower communities.
Abey Mokgwatsane on the role of leadership in brands and agencies
In this episode of The Lead Creative podcast, we are joined by Abey Mokgwatsane to discuss leadership in brands, agencies and society.
Nkgabiseng Motau on leading a growing advertising agency and the role of collaboration
In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to discuss the role of leadership and collaboration in building a remarkable advertising agency.
Dr. Richard Maponya’s legacy laid the foundation for generations of entrepreneurs
Dr Richard Maponya inspired a generation of entrepreneurs and industry pioneers that are shaping and influencing our world today.
Melissa Attree discusses changes in advertising with the rise of on-demand content and streaming services
In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.
Kojo Baffoe talks about building and harnessing content creation processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts.
Veli Ngubane on how diversity can grow the creative industries across Africa
Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising.
Social media for social impact and adding e-commerce to township businesses
In the best cases, social media has enabled causes to spread and change lives which was among some of conversations I had on Power FM with the ingenious and versatile, Aldrin Sampear.
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