NEWS AND CONTENT
My latest news, insights, thoughts and content.
Participate in a Trail-Blazing Study on Black Twitter in South Africa – #BlackTwitterInSA
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most...
Focus on the Smallest Viable Market: This Is Marketing by Seth Godin
Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client...
Seven ways for political parties to win on social media before South Africa’s National Government Elections
From Donald Trump’s tweets that make the news, to Hellen Zille’s jaw dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social media timelines. Research we conducted on social media leading up to the election of ANC president, Cyril Ramaphosa, showed that parties with vocal members on Twitter drove a more powerful narrative.
5 Digital marketing trends and hacks for brands and entrepreneurs to use in 2019
Digital marketing trends, social media and the odd social media crisis tend to trip even the most strategically insightful among us. These five trends are based on some of my observations in the past few years which are on the rise.
Finishing the Comrades 2018 Marathon and Finding Great Curry
Descending on Durban on 8 June 2018 filled many runners with hope, promise and it was one of the most fulfilling moments in our lives – as some of us took on this famous race for the first time. One of the countless rewards of the Comrades Marathon is the spirit of this race, the camaraderie that comes with being among the individuals taking on this challenge.
The road to the Comrades Ultra Marathon 2018: Registering on impulse
On one random Friday afternoon while having coffee I registered for the Ultimate Human Race, the 89km Comrades Ultra Marathon.
Social Media Race to the ANC Presidency: The resignation and the presidential hopefuls
The question of succession in the ANC is a pressing one, and it’s interesting to monitor social media chatter as it relates to the SA political scene.
Mongezi Mtati chats with Arye Kellman about social media and influence on TouchHD
A few weeks ago I had the privilege of chatting with the inspired Arye Kellman about my personal and business journey through social media in South Africa, which brought back many memories.
Entrepreneur Magazine Feature: Marketing Your Startup
The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better.
On Talk Radio 702 about Facebook seeking scripted content in Hollywood
Facebook is looking for content partners and studios in Hollywood, Talk Radio 702’s Stephen Grootes asks Mongezi Mtati about the implications.
Artificial Intelligence for social change
In a white paper by Pearson called Intelligence Unleashed An argument for AI in Education, the team delves into learning systems that are driven by Artificial Intelligence in Education (AIEd) to shed light into the topic. They also take the reader into some benefits of AIEd and how it is currently being used in cutting-edge learning systems.
Lifestyle Makeover Feature on Destiny Man
A little over two and a half years ago I took on the challenge of changing my lifestyle, of getting healthier, fitter and more active – I had no idea that the journey would end up on Destiny Man. The February 2017 issue of the prestigious men’s magazine, in stores now, features some of the things I discovered along the way.
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