NEWS AND CONTENT
My latest news, insights, thoughts and content.
Zwelakhe Tshabangu on creating advertising that resonates with customers
Some advertising adds to the noise while other concepts change minds, Founder of the Make Beautiful Agency, Zwelakhe Tshabangu tells us why.
The Lead Creative: Sarah-Jane Boden on Clicks and the importance of diversity in the Creative Industry
Founder of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about Clicks some strides made in the creative industry in South Africa.
The Lead Creative: Tumi Rabanye on brand and creative strategy in times of endless disruption
In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm.
Launch of The Lead Creative podcast with Lebogang Mukansi
WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative...
Digital content creation trends for smart brands to build on in 2020 and beyond – #BizTrends2020
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience,...
Participate in a Trail-Blazing Study on Black Twitter in South Africa – #BlackTwitterInSA
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most...
Focus on the Smallest Viable Market: This Is Marketing by Seth Godin
Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client...
Seven ways for political parties to win on social media before South Africa’s National Government Elections
From Donald Trump’s tweets that make the news, to Hellen Zille’s jaw dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social media timelines. Research we conducted on social media leading up to the election of ANC president, Cyril Ramaphosa, showed that parties with vocal members on Twitter drove a more powerful narrative.
5 Digital marketing trends and hacks for brands and entrepreneurs to use in 2019
Digital marketing trends, social media and the odd social media crisis tend to trip even the most strategically insightful among us. These five trends are based on some of my observations in the past few years which are on the rise.
Finishing the Comrades 2018 Marathon and Finding Great Curry
Descending on Durban on 8 June 2018 filled many runners with hope, promise and it was one of the most fulfilling moments in our lives – as some of us took on this famous race for the first time. One of the countless rewards of the Comrades Marathon is the spirit of this race, the camaraderie that comes with being among the individuals taking on this challenge.
The road to the Comrades Ultra Marathon 2018: Registering on impulse
On one random Friday afternoon while having coffee I registered for the Ultimate Human Race, the 89km Comrades Ultra Marathon.
Social Media Race to the ANC Presidency: The resignation and the presidential hopefuls
The question of succession in the ANC is a pressing one, and it’s interesting to monitor social media chatter as it relates to the SA political scene.
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