How often do you consider what perception your client has of you?
When pitching for a new contract, selling ideas to large companies or even applying for work at a company. We tend to overlook what they already think.
In episode 4 of NetwebTV, Richard Mulholland said; “Play by their perception”. If your client thinks you are small and nimble that is what your pitch has to revolve around. Size seems to discourage many entrepreneurs when as a result of it, you should justify why you are quicker or more meticulous than a larger company.
It was not until recently that I discovered there are perception management companies that specialise in enabling you get yourself out there as best you can. How does the outsider view you?
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