A blank page is quite scary. Really daunting to say the least. Well….it has been, for me, lately.
Here is the thing, you want the writing to come out perfectly. To bring hundreds, if not thousands, of readers. But the real intention was never that, for me. It was to track where I was at any stage and continually improve.
In came all the expert blogging advice, SEO and ‘master blogging in a month’ or day. Then the pressure followed.
A friend, who admittedly subscribes to ‘tough love’, always says – “be the one to kill your last great idea”.
It’s great to have hundreds of people read your blog and follow your work. It’s when you lose of why you do it, that it loses its essence. We all want to, absolutely have to continually redefine ourselves and do the next best thing.
Your last great innovation, is what the masses define with. The hardest thing – is to be the one who exterminates and kills that idea, to replace it with something better. More innovative.
The focus should always be your audience, and that being an audience of one. The one client, who evangelizes to hundreds. Not the hundreds and thousands that soon dissipate into thin air.
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