by Mongezi Mtati | Jan 12, 2010 | Ideas, Marketing, Word of mouth
Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December...
by Mongezi Mtati | Nov 2, 2009 | Business Development, Ideas, Marketing, Word of mouth
When the Wu Tang Clan first released their debut album ‘Enter The Wu Tang (36 Chambers)’ everyone was talking about them. They set out to build a trend with their music, which wasn’t difficult being the only group who had the sound of killer bees and...
by Mongezi Mtati | Oct 5, 2009 | Business Development, Ideas, Marketing, Word of mouth
When you call a metered taxi to fetch you from a talk, the last thing you expect is to learn a lesson from the driver. The company gave me an offer I couldn’t refuse and a commitment not to pay them if their price went above the quote. Fast is not quick, quick...
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