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Why Authenticity Trumps Best Practices in Building Social Media and Digital Communities
For years, we’ve been told that the key to success on social media is to follow best practices, stay within the lines, and be careful about how much...
We’re all weird, it’s beautiful and we can learn from it
In the early days of social media, the excitement was palpable. We finally had a way to express ourselves and connect with others who shared our...
Your creative genius makes us believe we can, keep putting it out there
Your creative work matters, while it’s difficult to yourself out there, it makes the world a better place.
Facebook shares how brands can get some love from shoppers
Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options.
What will shape digital storytelling in South Africa in 2021: #BizTrends2021
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower communities.
Abey Mokgwatsane on the role of leadership in brands and agencies
In this episode of The Lead Creative podcast, we are joined by Abey Mokgwatsane to discuss leadership in brands, agencies and society.
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