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The Lead Creative: Tumi Rabanye on brand and creative strategy in times of endless disruption
In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm.
Launch of The Lead Creative podcast with Lebogang Mukansi
WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative...
Digital content creation trends for smart brands to build on in 2020 and beyond – #BizTrends2020
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience,...
Participate in a Trail-Blazing Study on Black Twitter in South Africa – #BlackTwitterInSA
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most...
Focus on the Smallest Viable Market: This Is Marketing by Seth Godin
Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client...
Seven ways for political parties to win on social media before South Africa’s National Government Elections
From Donald Trump’s tweets that make the news, to Hellen Zille’s jaw dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social media timelines. Research we conducted on social media leading up to the election of ANC president, Cyril Ramaphosa, showed that parties with vocal members on Twitter drove a more powerful narrative.
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