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Seth Godin discusses his latest book Linchpin: NetwebTV Exclusive [episode 9]
“Good enough” – will no longer get you through the door when your most remarkable work is what matters. Seth Godin a marketing guru, international...
The novelty factor
Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco...
2010 at last
Okay! So 2010 is here at last and no longer will I say - 2010 - whenever someone speaks of a seemingly impossible feat. We have been working on a...
Starting a clan: Redefining what you sell
When the Wu Tang Clan first released their debut album 'Enter The Wu Tang (36 Chambers)' everyone was talking about them. They set out to build a...
Unleashing the Ideavirus by Seth Godin can transform your business model
A short review of Seth Godin’s Unleashing the Ideavirus.
10 Reasons 'NOT' to use Social Media
“Social Media is the answer” has become a regular phrase. The popular perception lately is that you should be using Social Media. While I’m all for...
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