by Mongezi Mtati | Jan 17, 2011 | 100 list, Authors, Business Development, Entrepreneur, Ideas, Reads, small business, Word of mouth
Business plans are never a true reflection of what goes on in a startup. Yet banks, funders and potential investors still insist on them. My mentor told me something very interesting recently, which also transformed the way I view business since that chat. His words...
by Mongezi Mtati | Oct 26, 2009 | Business Development, Ideas, Marketing, Reads
When developing a business model, we often overlook implementing marketing tools to spread our concepts virally. Unleashing the Ideavirus, a book that I think requires a sequel, transformed the view I have of my current business model. While there many concepts...
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