Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: wordstart

Entrepreneur Magazine Feature: Marketing Your Startup

The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better.

Tools to Spread Word of Mouth

This was originally posted on the WordStart blog. In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building buzz […]

How to Overcome Resistance: Do The Work

Do The Work – by Steven Pressfield – is short enough to finish in 2 sittings, so relevant that it gets you off your butt immediately. It is practical in a way that it changes the view of how you hold yourself back from starting. And finishing.

WordStart is looking for a young sales rockstar

WordStart is in search of a rockstar to join us, someone who can close deals and get large companies signing new campaigns. If Glengarry Glen Ross’s “coffee is for closers!” grabs you half as much as it does us, then you may be the person we are looking for.

Lose The Business Plan : Book Review

Business plans are never a true reflection of what goes on in a startup. Yet banks, funders and potential investors still insist on them. My mentor told me something very interesting recently, which also transformed the way I view business since that chat. His words were “don’t plan too much, take your product to market […]

Introducing WordStart

So . . . about 2 months ago I decided to work something that, at the time, seemed simple enough. A lot of the projects I worked on over the years had one thing in common – building movements behind a single idea. After working with a few people, being the recipient of a stern […]

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