Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: social media

Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

5 Digital marketing trends and hacks for brands and entrepreneurs to use in 2019

Digital marketing trends, social media and the odd social media crisis tend to trip even the most strategically insightful among us. These five trends are based on some of my observations in the past few years which are on the rise.

Mongezi Mtati chats with Arye Kellman about social media and influence on TouchHD

A few weeks ago I had the privilege of chatting with the inspired Arye Kellman about my personal and business journey through social media in South Africa, which brought back many memories.

Get social and get paid for it

This was originally posted on WordStart. Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the right people’s attention.  You rarely, […]

Tools to Spread Word of Mouth

This was originally posted on the WordStart blog. In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building buzz […]

Run a startup, travel the world, defy convention: Q&A with Chris Guillebeau

I caught up with US entrepreneur and author, Chris Guillebeau, about his travels and talked about his insights on building a startup, how he uses technology and where he thinks the next “big thing” in tech will come from.

Your Great Following Is An Illusion

Whether a customer pays you or not, they have expectations. Do you know what they expect? This past Friday I went to a show in Johannesburg, where DJ Premier was playing. In a nutshell Premier, for me, is one of Hip Hop’s superheroes a ninja. An icon. He wields nanchuks that are foundation of Hip […]

Not tech savvy . . .

So why don’t you attend the BarCamp in Johannesburg tomorrow? The BarCamp is an unconference  where anyone can raise a relevant topic that you think is worth sharing at the session. Besides, geek has been the new cool for a long time long time now. Some active  and influential online professionals will be attending, sponsoring […]

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