Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: Marketing

Entrepreneur Magazine Feature: Marketing Your Startup

The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better.

Letting go of passion projects that turn into monsters

Letting go of the monstrous expectations we have of ourselves and the “projects” we dream up is akin to losing a great friendship that no longer serves its purpose. In the long term, you later realize that it was the best decision you ever made.

Run a startup, travel the world, defy convention: Q&A with Chris Guillebeau

I caught up with US entrepreneur and author, Chris Guillebeau, about his travels and talked about his insights on building a startup, how he uses technology and where he thinks the next “big thing” in tech will come from.

That Elusive Dream Client

So, you wake up one morning with an idea to start your business and having high profile clients call you up all the time. Days become weeks, they turn to months and you haven’t had access to that dream client. What now? You’ve tried everything you know how and exhausted your network calling everyone who […]

Chilli Cheese Fries and unusual buzz

Some days you get so busy, lunch becomes a distant reflection. Except those days when you actually put everything down. You leave the office and go sit somewhere.  Even then, little do you expect lunch itself to make it into your conversation. What’s for lunch? So we went to a little restaurant called Tasha’s with […]

Your Great Following Is An Illusion

Whether a customer pays you or not, they have expectations. Do you know what they expect? This past Friday I went to a show in Johannesburg, where DJ Premier was playing. In a nutshell Premier, for me, is one of Hip Hop’s superheroes a ninja. An icon. He wields nanchuks that are foundation of Hip […]

Are you listening?

When I met Lindsay – our first guest blogger – she was more than keen to share her experience as a communication specialist. This is her guest post on listening to your customers and converting potential ones. By: Lindsay Grubb I grew up in a home where none of us stopped talking long enough to […]

The 100 list of things worth doing

A while back I wrote about the 100 list and promised you another post about it. After spending sometime thinking of ways to present it in writing, I finally decided that this would be it. One of the things I do a lot of is talk about interesting things to do and experience as much […]

The novelty factor

Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December holidays at the normal price, you could buy Camels in a steel box […]

Scroll More Posts:

Pin It on Pinterest

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed