Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: market

Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

Letting go of passion projects that turn into monsters

Letting go of the monstrous expectations we have of ourselves and the “projects” we dream up is akin to losing a great friendship that no longer serves its purpose. In the long term, you later realize that it was the best decision you ever made.

What makes you an influencer?

Being an influential entrepreneur has been a target of mine for a while. When you are an influencer; people listen to what you have to say, act on it and that changes your company’s profitably. What makes you influential? What makes 4000 people retweet your posts? Why would people knock down your down because you […]

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