Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: Customers

Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

Are you listening?

When I met Lindsay – our first guest blogger – she was more than keen to share her experience as a communication specialist. This is her guest post on listening to your customers and converting potential ones. By: Lindsay Grubb I grew up in a home where none of us stopped talking long enough to […]

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