Following an interview on Entrepreneur Magazine, I got a surprise call from KayaFm about a chat with Stevie B. When we do the work we love, we rarely document the process and this interview was one of those wake up calls for me. Stevie B asked questions about building a startup based on what we did at WordStart, whether we have a team and how we market. Here are some hacks I suggest you use for your business:
Build thought leadership into your marketing model.
Search for places online and offline with people who want the content you find useful. This shouldn’t be limited to Twitter and Facebook.
Create original content to share exclusively on certain platforms and be consistent enough to cause a dent.
Have a quick listen to the interview I had on KayaFM with Stevie B. If you have any feedback, please share it in the comments below.
When we think of starting something, we are advised to “stand out” or “be different” but Hugh MacLeod suggests you should avoid crowds, instead of standing out from them. When Hugh MacLeod started his ‘Cartoons Drawn On The Back Of Business Cards’ project, the plan was to keep at it.
The publishing deal of Ignore Everybody followed long after he started, by then it was too late for competition to catch up. From not quitting your day job, as he didn’t, and following the dream as a side project. Hugh MacLeod gives all the ins and outs of doing your meaningful creative work and not squeezing every cent from it.
Worried about quality?
Like most of us, Hugh must have been concerned about meeting expected standards of quality and everything the new kid on the block is constantly worried about. Here is his solution for that:
A bit about culture
Whether you work in the creative industry or in accounting, there is an established culture, some unwritten laws to live by. Hugh MacLeod maintains that to get ahead of any culture, is to create it.
Ignore Everybody, released in 2009, tackles issues from suddenly being discovered to how to handle inspiration instead of for it. It’s a must-read for anyone working in the creative industry and everyone who wants to be more remarkable at they do.
How do you remain consistent at what you do and get better? Share your tips with us.