Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Tag Archives: brands

Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

Asics and Tekkie Town – A world of pain and no response

Leading up to a 21km run in – April 2016, after much procrastination, I bought my umpteenth pair of Asics running shoes from Tekkie Town in Boksburg. It was the first time that I bought from Tekkie Town and they turned out to be reasonable in comparison to other Asics stockists.

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

The 100 list of things worth doing

A while back I wrote about the 100 list and promised you another post about it. After spending sometime thinking of ways to present it in writing, I finally decided that this would be it. One of the things I do a lot of is talk about interesting things to do and experience as much […]

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