Since its inception in 2009, the Discovery Invest Leadership Summit has consistently challenged leadership issues of the day. This summit was the first to bring Malcolm Gladwell to our shores, and continues to engage and inspire audiences with the help of high-calibre international thought leaders as speakers. It is definitely a conference worth marking on your calendar. This year it happens on the 21st of September.
Raising the bar
The inaugural 2009 summit featured Sir Richard Branson, Malcolm Gladwell and Wendy Luhabe amongst others. In 2010, they outdid themselves again with insights from Adrian Gore, Nassim Taleb and Tokyo Sexwale. This summit transforms our ideas of what a “headline speaker” is and who to look out for.
This year, they’ll have me – in the audience – not as a speaker. (Well, for this year at least.)
This year’s draw-card speakers include Al Gore, Graça Marcel and Chris Anderson (Editor-In-Chief at Wired – not to be confused with curator of TED). It is expected to shift paradigms. And I have high expectations that it will. The idea that Chris Anderson will be there, is enough for me to go.
In addition to his role at Wired, Chris Anderson is also the author of “The Long Tail” and “Free”, both of which change your perspective after reading them. His thinking is current. He writes the kind of material that is for this time – for the ever-transforming digital age. In both books, he creates a vivid image of how any thriving business model became profitable online.
In “The Long Tail”, Chris Anderson delves into what creates a niche and how the blockbuster culture was eradicated. It demonstrates, through research analysis, why the future of business is selling less of more. He goes into how the lowest selling songs on iTunes create niche categories in themselves. How having 1000 True Fans (as first written by Kevin Kelly at Technium) is the way to go and why niche has eliminated traditional business theories of creating and developing for the masses.
That leads me to how the rules of leadership have transformed over the ages. These interesting times we live in demand that leaders focus on building communities (“tribes”) and on creating a compelling story that connects people. I look forward to hearing what he proposes the new way of leadership for niche audiences, is.
This conference comes at a time when my search for leadership ability has reached levels of obsessions. It became evident to me, that leadership is a significant way to coordinate change and create a community of people for a cause. So, they have a lot of high expectations to measure up to.
If you would like to get an idea of how Chris Anderson thinks – have a look here.
If you would like to follow the conference, search for #DILS11 on Twitter.
Photo of The Long Tail by: topgold on Flickr