Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Mongezi Mtati chats with Arye Kellman about social media and influence on TouchHD

A few weeks ago I had the privilege of chatting with the inspired Arye Kellman about my personal and business journey through social media in South Africa, which brought back many memories. We discussed a few lessons from both a brand marketing and personal branding perspective, though I can’t tell you what ‘personal branding’ is if you asked.

This was one of the most fun and relaxed media interactions I’ve had in my young life [insert: as a Jedi in training]. Arye’s style is easy get engage with, without feeling like you may say the wrong thing and as such you need to be at the top of you game.

The discussion included how WordStart came about the opportunity that took existed when we started  as a digital word-of-mouth firm which in turn led growing into most things digital. It was built out of a genuine need that we had to spread the word about our own work and the work of other brands that realised that there was another way, outside of traditional media platforms.

Have a listen below and let me know what you think.

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