Screw Business As Usual and Win: Backstage pass to the book launch

On Saturday evening, I had the privilege of being co-MC at Richard Branson’s Book Launch in Johannesburg – South Africa. As you expect with Sir Richard Branson, there were quite a lot of highlights at the event and here are some of the top ones for me. You also stand a chance to hang out with Richard Branson at his private game reserve in 2012.

The value of ideas

We had an onstage Q & A where I asked him – What is the value of ideas?

Sir Richard Branson: “Ideas by themselves have very little value, how they are executed determines how far you will go. A lot of people will tell you why it won’t work, focus on why it will.”

As a global entrepreneur, who is also passionate about entrepreneurship, he is constantly approached with many business ideas, some of which, are more innovative than others. It was eye-opening, for me, that even at his level the principles haven’t changed. That he still grapples with resistance and continues to question the status-quo to make a difference.

Screw Business As Usual is a book that I find questions how business views both, business growth and community development. In this book Richard Branson approaches the idea of developing communities, as everyone’s concern and in that sense challenges businesses both large and small.

He cites cases from how Danone and  Professor Muhammad Yunus of Grameen Bank pioneered a new way to provide nutritious food to communities, while making profits that grow both the community and the business. The book also makes mention of how a lot of startups changed how business is viewed and blazed a trail for how we can continue transform business models.

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You get to write the next book

I have come to know Richard Branson as an entrepreneur who re-invents the rules, and he does things differently in Screw Business As Usual. He is already working on his next book, but this time you write the story.

Go to Screw Business As Usual here and share how you are screwing business from how it’s traditionally been done, and your story could be part of the next book. Richard Branson and the team are coming to South Africa in 2012, where people with the best ideas get to join them in the trip to SA and hang out at Richard Branson’s private game reserve.

Download the first chapter here. Upload your written idea or a video to stand a chance to win.

Will you be part of it?

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