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Latest News and Content

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

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Five Things To Consider When Starting A Business

There is no getting away from the need for capital when you start, but in most cases, plans tend to not reflect the realities of growing a fledgling business. Most things that contribute to growth can be learned, let’s get into some of the things that you can consider if you want to build a new business

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