Lose The Business Plan : Book Review

Business plans are never a true reflection of what goes on in a startup. Yet banks, funders and potential investors still insist on them. My mentor told me something very interesting recently, which also transformed the way I view business since that chat. His words were “don’t plan too much, take your product to market […]

Introducing WordStart

So . . . about 2 months ago I decided to work something that, at the time, seemed simple enough. A lot of the projects I worked on over the years had one thing in common – building movements behind a single idea. After working with a few people, being the recipient of a stern […]

What customer? News Cafe Is A Giant

The first thought was to begin this post with – ‘It seems News Café have suddenly become too big their customers’. Then I took a quick glance on Hello Peter, only to realize they’ve become giants and the customers does not matter. We went to the News Café at the Emperor’s Palace recently after a […]

Your Great Following Is An Illusion

Whether a customer pays you or not, they have expectations. Do you know what they expect? This past Friday I went to a show in Johannesburg, where DJ Premier was playing. In a nutshell Premier, for me, is one of Hip Hop’s superheroes a ninja. An icon. He wields nanchuks that are foundation of Hip […]

Start And Build A Community – Q & A with Chris Guillebeau

Do you want to change the world, but struggle to differentiate yourself enough? Organizing a community lets people know whether they belong there or not. Whether it’s for them or not. With the right people, you are able to focus instead of wasting your time and energy on everybody else – who is not meant […]

Are you listening?

When I met Lindsay – our first guest blogger – she was more than keen to share her experience as a communication specialist. This is her guest post on listening to your customers and converting potential ones. By: Lindsay Grubb I grew up in a home where none of us stopped talking long enough to […]

NetwebTV Tech4Africa Special

I recently wrote about the Tech4Africa Conference, which actually turned out to be amazing. More awesome than the conference itself were the organizers, who gave me an all-access blogger pass. Emerging Media and the Tech4Africa team are rockstars. We interviewed some of the speakers, delegates and Seedcamp participants. The Tech4Africa Special In this NetwebTV special, we […]

Entrepreneur of the Year Award

It is not often that you get appreciated for the hard work you do. The sleepless nights. The pitches you don’t get called back for. But lucky for you, someone out there is watching. This morning in the mail, I got something that might excite you. At least I thought it would. Sanlam and Business Partners […]

The viral spread of ideas (Feat. Seth Godin) : NetwebTV [episode 11]

This episode of NetwebTV was probably the most debated. The concept of Viral Marketing is seemingly dying out in its most organic form. At least for me it seems it is. The way I thought about it was – someone records a video of some or other mishap and it spreads on YouTube. Then marketers […]

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