Following an interview on Entrepreneur Magazine, I got a surprise call from KayaFm about a chat with Stevie B. When we do the work we love, we rarely document the process and this interview was one of those wake up calls for me. Stevie B asked questions about building a startup based on what we did at WordStart, whether we have a team and how we market. Here are some hacks I suggest you use for your business:

• Build thought leadership into your marketing model.
• Search for places online and offline with people who want the content you find useful. This shouldn’t be limited to Twitter and Facebook.
• Create original content to share exclusively on certain platforms and be consistent enough to cause a dent.

Have a quick listen to the interview I had on KayaFM with Stevie B.   If you have any feedback, please share it in the comments below.