Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

The viral spread of ideas (Feat. Seth Godin) : NetwebTV [episode 11]

This episode of NetwebTV was probably the most debated. The concept of Viral Marketing is seemingly dying out in its most organic form. At least for me it seems it is.

The way I thought about it was – someone records a video of some or other mishap and it spreads on YouTube. Then marketers and big corporates caught on to it and invested money, which later transformed that initial perception.

To not only satisfy my own curiosity – but also to find whether viral marketing and spreading ideas can be planned – we had to out and find some black belt ninjas to speak to us.

Change of perceptions and new knowledge:

In this episode I spoke to an entrepreneur who spread the idea of education, furtherance and growth in the lives of young people. Yashivan Govender, is the founder of FristStep.me that was built around the idea of developing oneself. And they have been growing in leaps in bounds – long before the now known hype of Social Media.

You Make Joburg Great connects people who want to be connected

We also went out to Penquin International, the company behind one of the most popular campaigns in Johannesburg if not South Africa. You Make Joburg Great is based on the simple idea that a city should be about how its people are and the change they are part of.

Guy Orsmond, the account executive behind the campaign, shares how they spread this initiative and got the masses so involved people themselves took ownership of the idea.

Seth Godin on the viral spread of ideas

If there is one thing about Seth Godin and how he spreads his thinking widely all over the the globe, it’s how always links a simple idea to his work.

In this episode, he talks about how you can and execute your strategy as an idea. Once you have managed that, then the product related to that simple story spreads among its users.

Take a look at the video below and share your thinking about viral marketing and spreading ideas.

How did you find the video? Let us know who you think we should feature next and what you want hear about.

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