Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

I’m not saying I didn’t go to KFC a few times after the stories spread. You know. . . . . just to test at a few branches whether it was all true. How could I write about it if I didn’t test the chicken myself?

Meanwhile, there are brands whose communities grow, who are committed to adding one memorable customer story at a time. Brands like Rocomamas that I wrote about on Marklives. And yes, once again, I had to see whether any of what Brian Altriche, founder and chief operating officer of RocoMamas, told me was true. The hardest part was taking the stairs instead of elevators

The hardest part was taking the stairs instead of elevators and sitting out the next weigh-in later that week.

Read the piece I wrote on Marklives.com and find out how RocoMamas creates a street team of evangelists behind their burger shop and restaurant.

 

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