Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Category Archives: Word of mouth

Connecting and traveling 9000 kilometres at 25km p/h

When Telana called me last week about Ruan a cyclist who aimed to explore South Africa for 60 days. I thought it was an interesting story to follow and bring to you, along with the lessons it would come with. Little did I know that the lessons would start sooner than he’d leave. I then […]

The postman delivered Linchpin

Ishita Gupta – Head Of Hoopla for Seth Godin sent a reply to an email I had sent about interviewing Seth Godin. To my astonishment, she requested me to send them my mailing address. “But I thought post died long before the archaic dialup connection, I mean this is Seth we’re talking about. He doesn’t […]

The novelty factor

Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December holidays at the normal price, you could buy Camels in a steel box […]

Starting a clan: Redefining what you sell

When the Wu Tang Clan first released their debut album ‘Enter The Wu Tang (36 Chambers)’ everyone was talking about them. They set out to build a trend with their music, which wasn’t difficult being the only group who had the sound of killer bees and Kung Fu skits. Most of us developing new products, […]

Fast is not quick

When you call a metered taxi to fetch you from a talk, the last thing you expect is to learn a lesson from the driver. The company gave me an offer I couldn’t refuse and a commitment not to pay them if their price went above the quote. Fast is not quick, quick is not […]

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