Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Category Archives: Word of mouth

Lifestyle Makeover Feature on Destiny Man

A little over two and a half years ago I took on the challenge of changing my lifestyle, of getting healthier, fitter and more active – I had no idea that the journey would end up on Destiny Man. The February 2017 issue of the prestigious men’s magazine, in stores now, features some of the things I discovered along the way.

Asics and Tekkie Town – A world of pain and no response

Leading up to a 21km run in – April 2016, after much procrastination, I bought my umpteenth pair of Asics running shoes from Tekkie Town in Boksburg. It was the first time that I bought from Tekkie Town and they turned out to be reasonable in comparison to other Asics stockists.

Community Manager Appreciation

Recent months have seen brands get their fair share of social media criticism, from Uzzi going viral because of xenophobic attacks in Alexandra, the ‘bestie’ post by Appletiser to KFC in Braamfontein, where community managers needed miracles to dowse the blaze. These are just a few of the instances that made it onto the radar. On […]

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

Get social and get paid for it

This was originally posted on WordStart. Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the right people’s attention.  You rarely, […]

Cycling with Tutus in Johannesburg

I posted an update on Facebook about cycling in a tutu to which two friends, Jonathan Dicks and Steven Bakker – both cyclists – commented saying ‘if you pull it off and organise us tutus, we’ll join you’. Let’s mission forth!

Tools to Spread Word of Mouth

This was originally posted on the WordStart blog. In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building buzz […]

How ‘NOT TO’ maintain customer relationships: Featuring MTN

A little before midnight I went onto Facebook, in case the world had radically changed again, and I wasn’t there to witness it. Richard Mulholland had just shared a post which was one of those ‘MTN dun’did it now‘ and – if anything – this is a lesson about how ‘Not To’ engage with your […]

How To Harness Innovation In Business: Q&A With Innovation Leader Ravi Chhatpar

[This was originally posted on Ideate] When building a business ‘innovation’ is spoken about as something you need apply – and in many instances – it refers to the use of technology. Ravi Chhatpar, one of the speakers at the TEDx event in Johannesburg , speaks to Mongezi Mtati about inspiration and focus, and how to […]

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