Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Category Archives: Marketing

A matchstick that made it to a movie

In July of 2009, I announced the Netweb Event for that month with a video give away sponsored by Missing Link. Little did we know that the prize would go to an amazing project I had been following for a while. One Matchstick, a concept where the founder is trading a single matchstick till she […]

Connecting and traveling 9000 kilometres at 25km p/h

When Telana called me last week about Ruan a cyclist who aimed to explore South Africa for 60 days. I thought it was an interesting story to follow and bring to you, along with the lessons it would come with. Little did I know that the lessons would start sooner than he’d leave. I then […]

Seth Godin discusses his latest book Linchpin: NetwebTV Exclusive [episode 9]

“Good enough” – will no longer get you through the door when your most remarkable work is what matters. Seth Godin a marketing guru, international author and well sought after speaker wrote yet another thought-provoking book. The difference now is; we were one of the first shows he spoke to about his latest offering. Linchpin […]

The novelty factor

Since the South African Tobacco Products Control Act in 1993, that was amended till 2009, prohibiting all advertising and sponsorship by tobacco companies. The cigarette companies have to be even more innovative than everyone else to make a sale. Over the December holidays at the normal price, you could buy Camels in a steel box […]

Starting a clan: Redefining what you sell

When the Wu Tang Clan first released their debut album ‘Enter The Wu Tang (36 Chambers)’ everyone was talking about them. They set out to build a trend with their music, which wasn’t difficult being the only group who had the sound of killer bees and Kung Fu skits. Most of us developing new products, […]

10 Reasons 'NOT' to use Social Media

“Social Media is the answer” has become a regular phrase. The popular perception lately is that you should be using Social Media. While I’m all for you exposing yourself using this medium, it doesn’t replace everything else. Here are my 10 reasons why you should NOT use Social Media 1. Having a large following turns […]

Netweb Event this past Wednesday

The Netweb Event in Johannesburg this past Wednesday was very informative and got us talking till long after we had to leave. I’d like to thank everyone who made it exciting and worth the long chat we had afterward. I would like to especially thank: Noto Modungwa of NM Consulting – for delivering a current […]

Fast is not quick

When you call a metered taxi to fetch you from a talk, the last thing you expect is to learn a lesson from the driver. The company gave me an offer I couldn’t refuse and a commitment not to pay them if their price went above the quote. Fast is not quick, quick is not […]

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