Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Category Archives: Marketing

Lifestyle Makeover Feature on Destiny Man

A little over two and a half years ago I took on the challenge of changing my lifestyle, of getting healthier, fitter and more active – I had no idea that the journey would end up on Destiny Man. The February 2017 issue of the prestigious men’s magazine, in stores now, features some of the things I discovered along the way.

Support your marketing and become a thought leader

With the economy being as it is, more companies cutting budgets and the saturated marketplace, how do you differentiate yourself and support your marketing?

Asics and Tekkie Town – A world of pain and no response

Leading up to a 21km run in – April 2016, after much procrastination, I bought my umpteenth pair of Asics running shoes from Tekkie Town in Boksburg. It was the first time that I bought from Tekkie Town and they turned out to be reasonable in comparison to other Asics stockists.

Community Manager Appreciation

Recent months have seen brands get their fair share of social media criticism, from Uzzi going viral because of xenophobic attacks in Alexandra, the ‘bestie’ post by Appletiser to KFC in Braamfontein, where community managers needed miracles to dowse the blaze. These are just a few of the instances that made it onto the radar. On […]

Five startup lessons

The August 2015 issue of Entrepreneur magazine has a piece with some of the most timeless startup advice that I received from seasoned entrepreneurs.

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

Get social and get paid for it

This was originally posted on WordStart. Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the right people’s attention.  You rarely, […]

YOU are Your First Client

In the never ending chase for new business, proposals that fall by the wayside and delivering our best work – I tend to neglect the business. This is not in the ‘I spend more time in bed’ neglect, ain’t nobody got time fo dat. It’s in doing less of the things that we are likely to deliver for clients.

Tools to Spread Word of Mouth

This was originally posted on the WordStart blog. In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building buzz […]

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