Last week I wrote about 3 brands that get marketing in the age of rapid change, which got me thinking of what small businesses can do to build a tribe. Here are the Top 5 ideas that came to mind. Create real relationships not just numbers Having 10 000 likes on your...
When we think of starting something, we are advised to “stand out” or “be different” but Hugh MacLeod suggests you should avoid crowds, instead of standing out from them. When Hugh MacLeod started his ‘Cartoons Drawn On The Back Of Business Cards’ project, the plan...
Many moons ago, when I started my first blog, the idea was to write about anything entrepreneurial I stumbled upon. That ranged from local innovative businesses, to starting a monthly business networking talk called the Netweb Event and later NetwebTV. The idea behind...
On Saturday evening, I had the privilege of being co-MC at Richard Branson’s Book Launch in Johannesburg – South Africa. As you expect with Sir Richard Branson, there were quite a lot of highlights at the event and here are some of the top ones for me. You also stand...
It’s no secret that the advertising industry’s chunk of corporate budgets has decreased over the years. The rise of Web 2.0 and the dropping costs of starting a business, have created opportunities for the small guy. The Advertising Standards Authority Of...
Imagine a hub for innovative companies, tech startups and international investors; all in the same part of town. In the UK it’s not just a dream, it’s a reality. It’s called Tech City and you’ll find it in East London, where it’s grown up around the old Silicon...
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