Mongezi Mtati | @Mongezi
Speaker | Writer | Digital Media Strategist

Category Archives: Business Development

Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

5 Digital marketing trends and hacks for brands and entrepreneurs to use in 2019

Digital marketing trends, social media and the odd social media crisis tend to trip even the most strategically insightful among us. These five trends are based on some of my observations in the past few years which are on the rise.

Entrepreneur Magazine Feature: Marketing Your Startup

The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better.

Support your marketing and become a thought leader

With the economy being as it is, more companies cutting budgets and the saturated marketplace, how do you differentiate yourself and support your marketing?

Turn Critics Into Brand Evangelists

In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.

Five Things To Consider When Starting A Business

There is no getting away from the need for capital when you start, but in most cases, plans tend to not reflect the realities of growing a fledgling business. Most things that contribute to growth can be learned, let’s get into some of the things that you can consider if you want to build a new business

Build Your Business Idea at Lean Startup Machine in Johannesburg

If you’ve spent a few weeks (months or years) around the block working towards building an idea into a business, you might have also heard many business buzzwords. If not, don’t bother with them. It’s not the buzzword vocabulary that builds startups, it’s the work. Afterall, small business challenges don’t care for how much you […]

Influence, Collaborate and Lead a Community: A TEDx talk

Your story is worth telling; build a community, lead and collaborate. These are some of the turning points that led to a talk I gave at TEDx Vanderbijl Park.

Get Your Business Featured SABC 1’s on Making Moves

Last week I was contacted by the Making Moves team about entrepreneurs who would be interested in getting featured. Since I’ve got nothing but love for you, I thought you might be interested. Or least know someone who would benefit from the TV appearance. About Making Moves   Making Moves, is an award winning SABC […]

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