With the economy being as it is, more companies cutting budgets and the saturated marketplace, how do you differentiate yourself and support your marketing?
In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.
There is no getting away from the need for capital when you start, but in most cases, plans tend to not reflect the realities of growing a fledgling business. Most things that contribute to growth can be learned, let’s get into some of the things that you can consider if you want to build a new business
If you’ve spent a few weeks (months or years) around the block working towards building an idea into a business, you might have also heard many business buzzwords. If not, don’t bother with them. It’s not the buzzword vocabulary that builds startups, it’s the work. Afterall, small business challenges don’t care for how much you […]
Your story is worth telling; build a community, lead and collaborate. These are some of the turning points that led to a talk I gave at TEDx Vanderbijl Park.
How are you increasing your chances of thriving as a business?
Last week I was contacted by the Making Moves team about entrepreneurs who would be interested in getting featured. Since I’ve got nothing but love for you, I thought you might be interested. Or least know someone who would benefit from the TV appearance. About Making Moves Making Moves, is an award winning SABC […]
Next to the fear of failure, equally crippling, is the fear of being wrong. Most people, I believe, want to do good with their initiatives. They want to make the world a better place, in one way or another. On Friday I read this blog post about Chris Anderson’s book, The Long Tail, […]
In the never ending chase for new business, proposals that fall by the wayside and delivering our best work – I tend to neglect the business. This is not in the ‘I spend more time in bed’ neglect, ain’t nobody got time fo dat. It’s in doing less of the things that we are likely to deliver for clients.
No one ever thinks ‘that Maserati Gran Turismo Mc Stradale, I drooled over, I wonder how much exposure they’ll accept for it’.