Focus on the Smallest Viable Market: This Is Marketing by Seth Godin

Marketing has come a long way from the days of targeting as many people as possible and hope that some might fit the perfect customer or client demographic. In fact, Seth Godin’s latest book, This Is Marketing clearly speaks to focusing on the smallest viable market. It opens the reader up to a world of […]

Seven ways for political parties to win on social media before South Africa’s National Government Elections

From Donald Trump’s tweets that make the news, to Hellen Zille’s jaw dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social media timelines. Research we conducted on social media leading up to the election of ANC president, Cyril Ramaphosa, showed that parties with vocal members on Twitter drove a more powerful narrative.

5 Digital marketing trends and hacks for brands and entrepreneurs to use in 2019

Digital marketing trends, social media and the odd social media crisis tend to trip even the most strategically insightful among us. These five trends are based on some of my observations in the past few years which are on the rise.

Finishing the Comrades 2018 Marathon and Finding Great Curry

Descending on Durban on 8 June 2018 filled many runners with hope, promise and it was one of the most fulfilling moments in our lives – as some of us took on this famous race for the first time. One of the countless rewards of the Comrades Marathon is the spirit of this race, the camaraderie that comes with being among the individuals taking on this challenge.

Artificial Intelligence for social change

In a white paper by Pearson called Intelligence Unleashed An argument for AI in Education, the team delves into learning systems that are driven by Artificial Intelligence in Education (AIEd) to shed light into the topic. They also take the reader into some benefits of AIEd and how it is currently being used in cutting-edge learning systems.

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