Entrepreneur Magazine Feature: Marketing Your Startup
Sep 11,2017
The September 2017 edition of Entrepeneur features some marketing lessons we got from building WordStart and doing some client work. We often get so focused on clients that we forget treat ourselves and our startup as the client – or better.
On Talk Radio 702 about Facebook seeking scripted content in Hollywood
Facebook is looking for content partners and studios in Hollywood, Talk Radio 702’s Stephen Grootes asks Mongezi Mtati about the implications.
Artificial Intelligence for social change
In a white paper by Pearson called Intelligence Unleashed An argument for AI in Education, the team delves into learning systems that are driven by Artificial Intelligence in Education (AIEd) to shed light into the topic. They also take the reader into some benefits of AIEd and how it is currently being used in cutting-edge learning systems.
Lifestyle Makeover Feature on Destiny Man
A little over two and a half years ago I took on the challenge of changing my lifestyle, of getting healthier, fitter and more active – I had no idea that the journey would end up on Destiny Man. The February 2017 issue of the prestigious men’s magazine, in stores now, features some of the things I discovered along the way.
Support your marketing and become a thought leader
With the economy being as it is, more companies cutting budgets and the saturated marketplace, how do you differentiate yourself and support your marketing?
Asics delivers a pair of Gel Nimbus 18 within 24 hours
After talking to Dawid Visser at Asics, they delivered a brand new pair of Asics Gel Nimbus 18 within 24 hours. I’m taking this new pair for its first Soweto Marathon on Saturday.
Asics and Tekkie Town – A world of pain and no response
Leading up to a 21km run in – April 2016, after much procrastination, I bought my umpteenth pair of Asics running shoes from Tekkie Town in Boksburg. It was the first time that I bought from Tekkie Town and they turned out to be reasonable in comparison to other Asics stockists.
Community Manager Appreciation
Recent months have seen brands get their fair share of social media criticism, from Uzzi going viral because of xenophobic attacks in Alexandra, the ‘bestie’ post by Appletiser to KFC in Braamfontein, where community managers needed miracles to dowse the blaze. These are just a few of the instances that made it onto the radar. On […]
Five startup lessons
The August 2015 issue of Entrepreneur magazine has a piece with some of the most timeless startup advice that I received from seasoned entrepreneurs.
Turn Critics Into Brand Evangelists
In recent news, a certain deep-fried chicken franchise went viral for the wrong reasons and if you followed the story, as I did for a while, you would have realised that the brand tried to engage. The unfortunate part was that as viral news stories go, the brand that’s a villain gets it the hardest.
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